After graduating, I started my journey in advertising as a designer interning at Red Nail Advertising thereafter at Network BBDO. I cut my teeth working for Nathan Reddy at TBWA Gavin Reddy, working on high profile brands. 

It was here I got the opportunity to work alongside some of the leading designers in the country. While learning from the best, I was also exposed to the complexities of art direction, working with a team of top industry photographers and stylists.

The position gave me a strong ad industry grounding, working under pressure on major brands, meeting demanding deadlines and fulfilling clients’ needs.
I continued my journey working for several leading agencies on key accounts, in a stimulating collaborative environment with fellow creatives.

I then took the defining leap of going freelance and have never looked back.  My passion lies in working with start-up companies to realise their vision, developing, and growing their brands from start to finish – from corporate identity conceptualisation, through brand development and evolution to packaging and product launches. In this, my advertising industry experience has stood me in good stead to excel in offering clients a full service that goes beyond design, interacting with finished artists and production teams on their behalf.

As a freelancer, I have a strong work ethic and like working with clients to realize their vision.
I am hardworking, time conscious, personable, and professional. I help business owners and entrepreneurs develop their brands in a relationship of mutual trust and respect.